For established Shopify founders who understand that sustainable growth isn't about more traffic - it's about better unit economics.
For established Shopify founders who understand that sustainable growth isn't about more traffic - it's about better unit economics.
Let me guess.
Another month of record ad spend, another month of flat net profit. You're staring at your P&L, and the math just doesn't maths.
Late at night, you pull up your analytics again. The numbers don't lie: your CAC is climbing faster than your AOV. At this rate, you're one bad month away from going backwards.
You're trapped in the 'ROAS Trap' - you have to keep spending more just to stand still, and you know your unit economics are slowly breaking.
Here's the truth every agency is afraid to tell you:
Your Shopify store is great for existing customers, but it's a terrible, leaky machine for acquiring new ones.
Think about it. You're sending expensive cold traffic - people who've never heard of your brand - to a generic storefront with dozens of products, multiple navigation paths, and zero focused messaging.
It's like inviting someone to a buffet when they came for a specific dish. The paradox of choice kills conversions, and that's why your CAC is so high.
The smartest 8-figure brands don't send cold traffic to their main store. They use a focused customer acquisition engine.
We call it the 'First Domino' Funnel.
Here's how it works:
We identify your single best-selling product — the one with the highest conversion rate and strongest market fit. Then we build a dedicated direct response funnel around that one product, designed to do one thing exceptionally well: turn cold prospects into profitable first-time buyers.
First, we analyze your sales data, customer behavior, and market position to identify the single product with the highest potential to convert cold traffic profitably. This isn't guesswork — it's data science.
Next, we architect a the entire customer journey: from the first click to the final upsell. You get a complete visual blueprint of the system, showing how each piece works to maximize CVR and AOV. You review and approve every step before we build.
Finally, our team gets to work. We handle the entire implementation: persuasive copy, custom design, and all the technical setup. We hand you a complete, turnkey customer acquisition machine, ready to turn cold traffic into profitable customers from day one.
Their Facebook CAC had climbed to $85 on a $110 AOV, making new customer acquisition completely unprofitable. Their hero product was buried on a store with 47 other SKUs.
WHAT WE DID:
We built them a dedicated First Domino Funnel focused solely on their vitamin C serum. The result? The funnel's conversion rate jumped from their store's average of 2.1% to 9.4%.
This single change slashed their blended CAC to $42 and turned a money-losing ad budget into a predictable, scalable profit engine that unlocked an extra $47,000 in monthly profit.
They were doing a consistent $80k/month, but their growth had stalled. Their Facebook CAC was climbing, and they couldn't afford to scale past their competition. Their AOV was decent, but their customer journey was fragmented.
WHAT WE DID:
We identified their compression leggings as the First Domino and built a complete acquisition funnel with strategic post-purchase upsells.
The new funnel doubled their 60-day LTV from $75 to $152 which gave them the unit economics to finally scale past their competition.
Let's talk real numbers.
This is about the feeling of logging into your ad account with calm confidence, knowing every new customer is profitable from day one.
It's about getting out of the weeds of "testing and hoping" so you can finally get back to being the visionary leader your business needs you to be.
It's about transforming your P&L from a source of dread into a scoreboard you're proud of.
We are so confident that our focused "First Domino" model will outperform a generic Shopify page that we guarantee it.
Your new funnel will achieve at least a 2X higher conversion rate on cold traffic for its target product, or we will continue to optimize it for free until it does.
We are operators, not just marketers. We stand behind our work, and we only win when you win.
Keep fighting the unit economics battle with the wrong weapon. Keep sending cold traffic to a generic store. Keep watching your CAC climb and your margins shrink.
Build a dedicated acquisition engine that turns your best product into a profitable customer magnet. Fix your unit economics at the source. Scale with confidence.
The "First Domino Funnel" is a complete, done-for-you implementation. My team and I handle everything from the initial data analysis to the final deployment.
This is a strategic investment in a new, more profitable customer acquisition engine for your brand.
This funnel is a high-performance engine for acquiring new customers. It is not a magic bullet for a bad product or a broken back-end. We will fix your front door, but it is your job as the founder to keep the house in order. This system is for brands that are ready to handle profitable scale.
The first step is a quick 15-minute call where we look at your numbers and see if the First Domino model makes sense for you. This isn't a sales call. We'll review your metrics together and figure out if this approach can fix your unit economics.
P.S. We only build 4 funnels per month to maintain quality. If fixing your customer acquisition model is your priority, this is your next logical step.
I've been where you are - burning cash on ads that don't pay back. The purpose of our call is simple: We conduct a mutual assessment. I evaluate your metrics and business structure. You evaluate my methodology. We'll both know if this is the right path forward. No pitch. Just straight talk about fixing your profit math.
No. That's the key to this entire model. The First Domino Funnel is a parallel system that runs on a subdomain. It's a specialized customer acquisition engine that feeds your main Shopify store with new, profitable buyers without touching what's already working. It's a powerful addition, not a risky overhaul.
You probably could. The real question is, how would you know which "domino" product to pick and which funnel architecture to use? You're not investing in a few hours of development; you're investing in 15+ years of in-the-trenches experience. We bring the battle-tested strategy and the proven blueprint so your team can focus on what they do best.
This is for established Shopify stores that already have product-market fit and a clear best-seller. If you have a great product that people love but you're struggling to make the unit economics work on cold traffic, this system was designed specifically for you. It's not a magic bullet for a brand new store; it's high-octane fuel for an engine that's already running.
Very little. This is a complete Done-For-You (DFY) service. Your involvement is purely strategic. We require a 60-minute kickoff call to align on the "First Domino" and a 30-minute call to approve the final blueprint. We handle everything else. Your job is to approve, not to build.
The hand-off includes a complete guide to running the funnel, but our partnership doesn't have to end there. Once your acquisition engine is built, the logical next steps are often scaling your ad campaigns and optimizing your email retention. My team and I have deep expertise in these areas and can offer ongoing support to ensure you get the most out of your new asset.